Thursday, 19 September 2019

Bollywood glitters at India International Jewellery Week

Posted on Monday, 20 August 2012 by in Fashion


After the glorious Lakme Fashion Week in Mumbai and the Delhi Couture Week in the Capital, the entertainment capital is now hosting the India International Jewellery Week (IIJW) 2012.

The five-day glamorous week, which kick started on Saturday (18 August) at Mumbai’s Hotel Grand, already has a host of Bollywood celebs in attendance along with some of the most exquisite jewellery designs on display.

Back with its third edition, the jewellery week organised by the Gems and Jewellery Export Promotion Council (GJEPC) has a line-up of some of the best and biggest jewellery houses along with 20 budding designers in participation. Fashion designer Vikram Phadnis showcased his collection on Sunday in association with Gitanjali Gems, bringing forth his beautiful collection of anarkalis, net saris and embroidered lehengas. These creations were brought to life by enigmatic diamond and emerald sets paired with them along with exquisite traditional kundan and polka pieces.

The IIJW brand ambassador for three years now, actress Sonam Kapoor and the Indian fashion industry’s current favourite Hema Malini opened the show in company of several members of the film as well as the television fraternity. While the style diva looked stunning in a monotone solid green gown paired with a diamond necklace, the veteran beauty took the classic sari route. On being the guest of honour, Hema said, “Jewellery is an important part of fashion. The new designs and the wide variety of jewellery from all parts of the country makes India a wholesome jewellery destination.”

Amid all the glitz and glamour of Day One, the Beti campaign brought to the fore the fight against crimes against women – such as female foeticide and infanticide, rapes and dowry deaths. Showing their support for the cause, B-town stars Viveik Oberoi, Zayed Khan, Tusshar Kapoor, Raima Sen and many more made their presence felt on the runway. A whole bunch of telly couples such as Rohit Roy and Mansi, Samir Soni and Neelam and Nandish Sandhu and Rashmi also lent their support by walking the ramp.

The day, which started with Sufi singer Kavita Seth’s performance, ended with singer Sonu Nigam’s soulful presentation and his debut ramp act.

For renowned jewellery house Dwarkadas Chandumal, actress Mugdha Godse was seen on the ramp in an all-black ensemble paired with a striking diamond and ruby necklace. An array of diamond designers showcased their collections for the brand, with each piece standing out for its cuts and structuring.

While the show doesn’t yet have a packed audience or a formal ambience, putting the spotlight on jewellery surely shows how the current fashion scene has progressed. With the likes of Sushmita Sen, Malaika Arora and Dia Mirza expected to be seen as showstoppers this season, it seems like this edition seems to be bigger and better.


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